Monday, March 24, 2008

Tesla Roadster heading to Europe

We’ve got good news for Europe. Though Tesla was planning to bring the Tesla Roadster to Europe someday, we didn’t know exactly when that was going to happen. But today, InnovationBeat reaports that Darryl Siry, VP of marketing, sales and service at Tesla, announced that, because of the dollar losing ground to the Euro, they’ll bring the Roadster to Europe earlier than planned.

The reason for this action is that the Tesla Roadster’s components are sourced abroad and a lot of the construction is being done in Hethel, England. And with the dollar getting very weak compared to the Euro, selling the car to Europe as fast as possible will provide the company a better balance between income and cost currencies.

Still, considering that all the 900 models that’ll be produced this year are already taken, Europe will see its first Tesla Roadster next year. We don’t know yet what countries will get the car first, but InnovationBeat says that, because of the tax incentives offered on low-emission vechiles, Norway and Sweden are favorites.

Though production started last week, Tesla is currently building just one car per week and will keep it like this for a month or two. “We’re doing intensive quality control along the way,” Siry said “We’ll ramp it up to two a week, then five a week. That’s normal. You only ramp up one you’re satisfied everything is up to quality.”

Priced at $98,000, Tesla hopes to produce and sell about 1,800 units next year and they also plan on presenting a four-doors sedan in 2010.

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